What is Google Analytics?

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Posted by Bulus Putih at 8:00 AM
google-analytics
What is Google Analytics?

As a website owner, you probably have a lot to think about. You have to think about strategies to make your website’s rank higher, you have to think about the contents of your website, and a lot more. Google Analytics is here to make your life easier. It is an enterprise-class web Analytics which is a free service from Google that allows you to keep track of your website traffic and the effectiveness of your marketing strategies.
It has easy to use, powerful and flexible features. This is perfect even for new website publishers. By usingGoogle Analytics, you can now analyze your traffic data easily. The analysis of your traffic data will help you be more prepared of the marketing strategies that you should and should not do. In the end, this service can make you create higher converting websites.
Aside from the main features, there are also other services that Google Analytics can provide you. Here are some of the best services that Google Analytics can offer:
  • Analytics intelligence
    • This feature helps you in monitoring your reports and if ever there are significant changes in the data patterns, an alert will be immediately sent to you.
    • Advanced segmentation
      • You can now use a fast interactive segment builder in order to analyze and isolate the subsets of your traffic.
      • Flexible customization
        • Organize your data the way you want to see it. You can also make use of custom reports, custom variables and a flexible tracking API – customize it, it is all up to you.
        • Ecommerce tracking
          • Organizing the data on your campaigns and keywords by yourself can be quite hassling for you. But Google Analytics can do this for you. Keep track of your transactions, identify the sources of your revenue and get loyalty and latency metrics.
          • Goals
            • The sales and conversations that you have made with your advertisers or any other important people can be tracked. The conversations will be saved by Google Analytics so that it will be available to you once you decide to look back. Your site engagement goals can also be measured against the defined threshold levels that you have made.
            • Mobile tracking
              • Just like almost any other service that we have today, Google Analytics has an available mobile version. However, it is only on web-enabled phones which can access mobile websites and mobile apps. Still, it is a great feature that you can use when you are on the go.

  • Data export API
    • Your business information can also be integrated together with the development of applications that access Google Analytics data.
    • Advanced Analysis Tools
      • For the advanced website publishers, you can utilize this feature which can help you perform advanced data analysis with pivot tables, multiple dimensions and filtering. New trends and insights can also be seen through motion chart visualizations.
By having “enterprise-class” features, this should not intimidate first time website publishers or common people managing their websites. Google Analytics have made their features easy to use for both specialists and non-specialists. This service is free and can help you a lot with your marketing strategies for your website.

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