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Google Adwords
Google AdWords is an advertising service by Google that works by taking keywords that people use to describe their businesses, and then displaying those ads to Google users who search for those keywords. This way, the only people who see an ad are the people who are looking for a product like that. Google then charges according to the popularity of the keyword, allowing businesses to put an overall limit on how many times their ad will be displayed, depending on how much they wish to spend on advertising.
In order to craft the keyword that works best for your business, you can use the Google AdWords keyword tool. The way this works is that it lets you search for keywords that are related to your business, and then it displays the number of monthly searches, both locally and globally. It then offers narrowed down keywords that might be more specific to your business, along with the stats that go with them.
Google ads also appear on specific websites within the Google network, based on the keywords and how they relate to that website. Most of these sites are ones whose owners are looking for a way to make money off of the site, so they place Google ads on strategic areas of the site and then offer guidance on what sorts of ads would be welcome there. This way, your ads end up on websites that attract people who would be interested in your product. For instance, if your ad is for a food processer, it may end up on a recipe blog or alongside a review of popular food processers.
When choosing your Google ad keywords, it is important to find a balance between a popular search term and a reasonable price. Usually, if you can narrow down your product or service to something more specific, while you will get fewer searches, the ones you get will be more likely to be buyers. By honing in on more specific keywords, you will end up with less popular words which will cost your business less and have the potential to bring in more. Once you find this balance, you can get the most out of Google AdWords and let them do the work for you, while you continue to pay only what you are willing and have access to data that can tell you exactly how well your advertising works.
“Adsense Ads”
Google AdSense is a service that allows online publishers, be they website owners or bloggers, to monetize their content by placing ads on their sites and collecting revenue based on clicks. Website owners can decide where on their site to place the ads, in order to generate the most interest in them. They can also decide what types of ads will be posted, in order to make sure they are relevant to their readership. Not only does this make the ads more likely to make money, but it makes them less jarring for visitors to the site who may not be expecting to find ads. If website owners can deliver information on a product that might be helpful to their readership, the ads will not bother them.
There a few different ways in which AdSense ads can be used to monetize and actually improve your website. The obvious one is with the placement of ads on your page, around your content. Where to place these ads is a matter of contention amongst different types of bloggers and website owners. Since there is a culture in the blogging community of ad placement as disrespectful to readers, some who decide to monetize their blogs will hide the ads, trying to place them in the least conspicuous areas of their layout. While that does mean that their visitors will be less likely to notice or take offense at the AdSense ads, it also means that most will not even see them. It defeats the purpose.
Good ad placement tends to be a matter of quality over quantity. If a website is wallpapered with advertisements, it will be more difficult for readers to navigate the content, and they will feel as though the owner is only in it to make money. Since this is likely to turn visitors off, more ads could lead to fewer clicks. Two or three ads in prominent places on each page are a good amount to shoot for. A common ad layout is to put one banner-type ad on the top, one on the bottom, and a smaller one on the side, but the best bet is to experiment with your own site for the most attractive option. Keep in mind when deciding whether to use AdSense ads that most of your loyal visitors will understand your desire to make money from your website. You are providing them with content that keeps them coming back, so why shouldn’t you be paid for it? Do not be afraid to monetize your blogs. Place ads prominently and proudly, and it will pay off.
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